Here’s what your completed Zapier app’s workflow will look like - it’s so simple it will only take about 15 minutes to build this from scratch and we’re going to take you through each step in detail: In order to make things super simple we’re going to use Zapier, a popular automation platform, to build our app. This solution will let you monitor the world’s news content and alert you in Slack whenever stories about the brands or people that matter to you are published by news sites or shared on social media. In this blog, we’re going to show you how easy it is to build an NLP powered media monitoring solution in a matter of minutes without writing a single line of code. This is why, by 2022, the spend on media monitoring solutions is set to hit is set to hit $4.2 billion.
Media monitoring has become a vital tool for marketers in every industry - being aware of the stories about you or your competitors that are being published in the news or shared on social media is simply a central part of how we work today.
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